Case studies

Latest case studies from Logically

Indo-Pak Unrest: Why Narrative Signals Matter

5/15/2025

In the 30 days before 15th May 2025, content related to the tensions between India and Pakistan spiked by 2,353.88% compared to the previous month. This surge highlights how quickly narratives can scale during a high-profile conflict, and how online discourse often intensifies in lockstep with developments on the ground.

The AI brief improving reputation campaign impact and crisis management

11/12/2024

In today’s ultra-connected, fast-evolving digital world, brands need more than reactive defenses—they need a strategic edge. This brief playbook reveals how forward-thinking brands like yours are harnessing the power of Logically AI to predict and navigate challenges, amplify engagement, and safeguard their reputation.

Case Study: High-Stakes DEI Initiative Crisis

11/11/2024

Your brand launches a Pride Month campaign—a powerful celebration of inclusivity that aligns with your values. But almost immediately, the conversation takes a turn. The backlash intensifies beyond online criticism—it becomes a real-world security concern. Employees are being doxxed, harassed, and even threatened. Certain networks seize on the campaign as a political flashpoint, fueling tensions across social media, fringe platforms, and industry spaces. Your PR team must protect the brand’s reputation, while your security team must ensure employee safety. But traditional monitoring tools only track mainstream conversations, leaving blind spots in the very places where threats often originate. This is where Logically Intelligence makes the difference. By tracking sentiment and threats across mainstream and fringe platforms, Logically’s AI-native platform gave both the PR and security teams the insights they needed to respond swiftly, protect the brand’s image, and—most importantly—safeguard employees. What could have been an uncontrolled crisis? A moment for the brand to demonstrate leadership, reaffirm its values, and take decisive action to protect its people and reputation.

Case Study: Decoding Boycott Narratives

11/11/2024

Imagine this: A geopolitical crisis erupts, and suddenly, your brand is caught in the storm. Online boycott campaigns begin to surface, fueled by rapidly shifting narratives. Some fade, others explode overnight. Every second counts, but the sheer volume of data is overwhelming. Traditional social listening tools can’t keep up with the speed of narrative change—by the time they detect a threat, it’s already a trending topic. Without proactive intelligence, reacting too slowly or misreading the situation could cost millions in reputation and revenue. But with Logically Intelligence, you see beyond the noise. Our AI-powered platform tracks emerging narratives as they evolve, uncovers hidden risks, and enables proactive decision-making—before misleading information or negative sentiment can take hold. What could have been a reputational disaster? Just another quiet day.

Case Study: Navigating Backlash during an Inclusivity Campaign

11/11/2024

Imagine this: A leading global publisher launches a Pride Month campaign, celebrating diversity and inclusion in education and storytelling. The goal? To inspire positive engagement and affirm its commitment to representation. But almost immediately, the campaign is targeted by coordinated online hate from organised movements. Social media is flooded with harmful narratives, misleading information, and organized backlash. The risk isn’t just online negativity—it’s damage to the brand’s reputation as a champion of inclusivity. Traditional social listening tools capture only the surface-level conversations—but the real threats? They’re emerging on fringe platforms and within coordinated digital networks. This is where Logically Intelligence makes the difference. By tracking the origins of the backlash, identifying key amplifiers, and uncovering the tactics behind the attacks, Logically’s native AI platform gave the publisher the insights it needed to respond decisively, neutralize the spread of misleading information, and reinforce its values. What could have been a reputational setback? A defining moment to stand firm in its commitment to inclusivity.

Case Study: How a Leading Brand Managed an Outage Crisis

11/8/2024

Imagine this: It’s peak demand, and your company’s platform—relied upon by thousands—suddenly goes down. Within minutes, frustrated clients flood social media, questioning reliability, transparency, and trust. The pressure mounts, headlines emerge, and industry insiders begin to weigh in. Your PR team scrambles to assess the damage, but traditional monitoring tools only catch mainstream reactions—leaving blind spots on forums, industry groups, and niche platforms where theories are brewing. Without the full picture, your response risks being too slow, too broad, or missing the real narratives altogether. But this time, you have Logically Intelligence. With comprehensive coverage across the entire information environment, including fringe platforms and alternative spaces, your crisis team pinpoints exactly what’s being said, where, and by whom. This timely intelligence guides a data-backed response strategy—helping you communicate proactively, regain control of the conversation, and rebuild trust before lasting damage is done. What could have been a reputational disaster? Just another well-managed challenge.

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