Resources

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What is the Information Advantage and why should you care?

3/21/2025

What's the edge we believe you need in today's fractured information ecosystem?

Case Study: Decoding Boycott Narratives

11/11/2024

Imagine this: A geopolitical crisis erupts, and suddenly, your brand is caught in the storm. Online boycott campaigns begin to surface, fueled by rapidly shifting narratives. Some fade, others explode overnight. Every second counts, but the sheer volume of data is overwhelming. Traditional social listening tools can’t keep up with the speed of narrative change—by the time they detect a threat, it’s already a trending topic. Without proactive intelligence, reacting too slowly or misreading the situation could cost millions in reputation and revenue. But with Logically Intelligence, you see beyond the noise. Our AI-powered platform tracks emerging narratives as they evolve, uncovers hidden risks, and enables proactive decision-making—before misleading information or negative sentiment can take hold. What could have been a reputational disaster? Just another quiet day.

Case Study: Navigating Backlash during an Inclusivity Campaign

11/11/2024

Imagine this: A leading global publisher launches a Pride Month campaign, celebrating diversity and inclusion in education and storytelling. The goal? To inspire positive engagement and affirm its commitment to representation. But almost immediately, the campaign is targeted by coordinated online hate from organised movements. Social media is flooded with harmful narratives, misleading information, and organized backlash. The risk isn’t just online negativity—it’s damage to the brand’s reputation as a champion of inclusivity. Traditional social listening tools capture only the surface-level conversations—but the real threats? They’re emerging on fringe platforms and within coordinated digital networks. This is where Logically Intelligence makes the difference. By tracking the origins of the backlash, identifying key amplifiers, and uncovering the tactics behind the attacks, Logically’s native AI platform gave the publisher the insights it needed to respond decisively, neutralize the spread of misleading information, and reinforce its values. What could have been a reputational setback? A defining moment to stand firm in its commitment to inclusivity.

The AI brief improving reputation campaign impact and crisis management

11/12/2024

In today’s ultra-connected, fast-evolving digital world, brands need more than reactive defenses—they need a strategic edge. This brief playbook reveals how forward-thinking brands like yours are harnessing the power of Logically AI to predict and navigate challenges, amplify engagement, and safeguard their reputation.

Misinformation, Disinformation, and Malinformation Threats Impacting New Zealand Audiences

7/19/2024

Logically’s analysis of misinformation, disinformation and malinformation (MDM), and Coordinated Inauthentic Behaviour (CIB) in New Zealand’s online environment to the most widely spoken non-native or de facto official languages of New Zealand. Understanding the impact of generative artificial intelligence on disinformation.

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Logically Bulletin: Chinese state media spread Spanish-language disinformation that the U.S. Supreme Court had already ruled that POTUS 45 is eligible to run in the 2024 presidential election almost a month before the official SCOTUS ruling

3/14/2024

Almost a month before the U.S. Supreme Court’s (SCOTUS) March 4 ruling that POTUS 45 is eligible to run in the 2024 presidential election, a Spanish-language Chinese state media outlet with 575.8k followers posted on X falsely claiming that SCOTUS had already ruled in favor of POTUS 45.

Misinformation, Disinformation, and Malinformation Threats Impacting New Zealand Audiences

6/11/2024

Misinformation, Disinformation, and Malinformation Threats Impacting New Zealand Audiences

Understanding Russiaʼs Information Confrontation Tactics

These case studies highlight the global nature of Russia’s information campaigns

7/19/2024

Logically identified vulnerabilities specific to New Zealandʼs online and media ecosystem that could be exploited by Russia, based on the hostile stateʼs previous and existing FIMI campaigns.

Understanding the impact of generative artificial intelligence on disinformation

6/11/2024

Understanding the impact of generative artificial intelligence on disinformation