False or misleading narratives don’t need scale to cause harm—just the right moment, the right audience, or the right amplification. For brands, this can mean sudden drops in trust, viral backlash, or even coordinated boycotts—often before your team knows where the story began.
We won’t even mention market volatility. Do you know there have been company market share swings of 6.3€ billion starting from a fake press release?
Logically gives you visibility into that risk. Our AI platform detects emerging narratives that could distort your message, misrepresent your intent, or damage your reputation. We track how these stories form and spread across mainstream, fringe, and alternative platforms—identifying the actors driving them, including signs of coordinated behaviour that can amplify risk far beyond organic reach.
We also monitor for boycott signals—analysing early calls to action, campaign-style engagement, and issue-driven mobilisation that may be linked to political, ethical, or cultural sentiment.
With Logically, your team can respond decisively, not defensively—because you’ll know what’s coming, what’s credible, and what needs a counter-narrative.
Why Logically – Common Scenarios We Support
What sentiment trends can Logically reveal that might impact brand perception?
We go beyond tracking mentions—we identify which stories are shaping public understanding of your brand, where narrative pressure is building and where it’s likely to go next.
How can Logically track responses to campaigns or public statements to identify reputational opportunity or risk?
Our platform highlights where your message is being reshaped, challenged, or co-opted—so you can act before backlash forms.
What early signals can Logically detect around false claims or narrative manipulation targeting our brand?
We uncover harmful storylines—including those gaining traction through coordination or inauthentic amplification—and surface them while they’re still containable.
Can Logically detect signs of organised boycotts or mobilisation efforts against our brand?
Yes. We monitor campaign-style activity, issue-linked narratives, and community organising to flag boycott signals early—before they gain critical mass.
How do Coordinated Behaviour models support brand protection?
Our coordinated inauthentic behaviour models detect suspicious activity patterns, bot amplification, and linked narrative pushes—providing insight into when perception is being manipulated and by whom.
Discover How It Works
Logically’s platform blends AI foresight with analyst insight to detect and deconstruct narrative threats. From boycott planning to coordinated attacks, from subtle distortions to sentiment spikes—we give you the clarity to protect your brand with confidence.
Our Latest Resources
With advanced AI-driven research and deep subject-matter-expertise, Logically provides in-depth foresight to address today’s most pressing information challenges. Explore some of our investigations to see the power of Logically’s intelligence in action.
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