In today’s fast-moving landscape, reputational threats don’t just arise—they build. A single campaign, message, or misinterpreted decision can trigger backlash, coordinated boycotts, or sustained sentiment shifts—often amplified across platforms your teams don’t regularly monitor.
Logically helps consumer brands get ahead of the curve. Our platform surfaces early signals of brand risk—detecting false narratives, coordinated calls to action, and boycott momentum across both mainstream and fringe environments. Whether it’s tracking sentiment around a product launch or managing the fallout of a polarising campaign, we give you the foresight to respond before headlines shape the narrative.
Key Benefits of Working with Logically
Early Detection of Brand Risk at Scale
Logically scans public digital spaces across 53+ native languages and over 200 translated ones—surfacing signals from global and local audiences alike. Whether it’s a boycott call, a backlash tied to ESG claims, or growing distrust around product sourcing, Logically provides early visibility into the risks that matter.
Narrative Intelligence That Goes Beyond Volume
We don’t just track mentions—we decode intent, tone, and trajectory. Logically helps teams understand when consumer sentiment is shifting, what’s driving that change, and whether it’s likely to escalate. That clarity allows brand and campaign leads to respond with confidence, not guesswork.
Visibility Across Mainstream and Fringe Platforms
Emerging risks don’t always start in the spotlight. Our platform monitors a wide spectrum of sources—from global news to niche forums and fringe spaces—ensuring that you’re not blindsided by conversations brewing outside the mainstream.
Strategic Foresight for Confident Decision-Making
With Logically’s predictive tools like Prophet™, teams can see which narratives are gaining traction or losing steam. This foresight supports campaign timing, stakeholder messaging, and reputational defence strategies—turning uncertainty into informed, timely action.
Use cases
Boycott Detection and Escalation Monitoring
Track the early formation of boycott narratives—classified by type, sentiment, and trajectory. Whether tied to ethical sourcing, political associations, or public missteps, Logically pinpoints where and how boycott conversations are spreading across languages and markets. Our AI supports native monitoring in 53+ languages, with content translated across 200+, enabling regional comms, risk teams, and brand protection units to assess commercial impact and respond before pressure mounts.
Location-Based Threat and Sentiment Monitoring
Know not just what’s being said—but where. With Logically’s geolocation intelligence, brand and retail leaders can monitor mentions of stores, factories, or key regions—flagging location-specific protest risks, threats, or emerging sentiment clusters. Combined with cross-language detection, this helps protect frontline staff, inform site-level comms, and guide global risk teams with local precision.
Prophet™: Forecasting What Comes Next
With Prophet™’s predictive modelling, CPG brands can anticipate which narratives will grow, fade, or shift tone—across markets, languages, and verticals. Whether preparing for a product launch or sensing ESG pushback, Prophet™ empowers strategy teams to move from reactive firefighting to well-informed strategy.
Campaign Reaction and Crisis Preparedness
Measure and contextualize public response to sustainability messaging, celebrity partnerships, or value-based initiatives. Logically identifies potential backlash in multiple languages and markets, helping global comms teams reframe narratives and avoid campaign derailment in high-visibility moments.
Retail Risk Detection and Trend Classifiers
Spot issues as they form—from misleading narratives around pricing or ingredients to misattributed claims that threaten trust. With category-specific threat classifiers and AI tagging, Logically enables targeted alerting by brand, region, and product line—reducing noise while enhancing signal in high-scrutiny moments.
Discover How It Works
Logically surfaces the earliest signals of reputational risk—across platforms, languages, and regions. Whether you’re tracking boycott threats, managing brand safety, or navigating polarised consumer environments, we help your teams act with precision and protect what your brand stands for.
Our Latest Resources
With advanced AI-driven research and deep subject-matter-expertise, Logically provides in-depth foresight to address today’s most pressing information challenges. Explore some of our investigations to see the power of Logically’s intelligence in action.
Schedule Your Consultation
Let’s talk about how Logically supports CPG brands in protecting staff and property, managing brand safety, and staying ahead of reputational threats. Complete the form below or reach out directly.